The ability to connect has never been more vital. Now, it’s imperative we look for new and creative ways to relate and engage with each other — and our customers. Technology can facilitate new ways to communicate from the tips of our fingers. From 5G connectivity to data-driven AI and rich messaging features, lightning-speed communication […]
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New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer. In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising […]
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Phones have this funny way of making our lives more personal and less personal all the time. Whether it’s pulling them out to avoid talking to people you don’t quite remember at your high school reunion or sending some happy birthday texts to the people you’re trying to stay in touch with on Facebook, Twitter […]
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Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,” brands must find ways to reach niche audiences with the right messaging at the right time. Audience targeting is synonymous with online advertising today. If you aren’t sending your message to a specific audience, you […]
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