Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,” brands must find ways to reach niche audiences with the right messaging at the right time.

Audience targeting is synonymous with online advertising today. If you aren’t sending your message to a specific audience, you are “spraying and praying”—a technique that works well if you have an unlimited budget and no one to answer to for campaign performance.

Full Article: https://www.marketingprofs.com/articles/2017/31893/five-steps-to-successful-audience-targeting-in-online-ad-campaigns